During my time at First Media, I was responsible for leading the brand design strategy of our So Yummy newsletter and the BabyFirst Shop newsletter. I refreshed the BabyFIrst newsletter with a bright and bold color scheme, increased character images, and better product photography. I launched the So Yummy newsletter and grew our subscriber list from 100 to over 6,000 subscribers with a click-through rate above the industry average. Below are select emails from each brand.
