graphic designer + trend consultant

upcycled design

Part of what makes me a designer is my editing eye. I am a self-taught designer, and one of the ways I practiced was redesigning things I saw in my every day life that I knew I could make better. This became more fun as I grew my skill set, and I began this section as a blog dedicated to a new year’s resolution to do one a day. Unfortunately I just didn’t have the time to keep the project going (and blogs are a little outdated at this point, IMO) so they remain as case studies.

Redesign #6 - Food Truck Collective

Since I know there really isn't anyone waiting on the edge of their seats for my next redesign, I won't even spend 4 paragraphs outlining my insanely busy life. Since my last post I've had several jobs and my side work has been pushed to the side.

This next redesign is one I've been wanting to do for a very long time, but given the very small amounts of free time I have and the amount of WERK this project needed, it took a while to come together.

My friends live near North Hollywood Park and every Thursday there is a food truck gathering. There's a lot of great food, a DJ (which I could do without, to be honest), and games for children. What first drew me to this company for a redesign was their logo. It seemed to be pretty inconsistent whenever it was displayed and it just screamed "clip art!!!!" (no offense) All of this is totally fine. If it was up to me, every company and business would have beautiful branding and strict guidelines and a team of talented designers and branding experts to help along the way. 




This company, The Food Truck Collective, probably doesn't have the time needed or the people involved to create consistent branding. So I decided to help out. I redesigned their logo, created a poster, ID badges, and business cards.

The trickiest part about this redesign was their company structure. It seems like they have food truck gatherings across SoCal and even Florida, but they're all called something different. For instance, the one near me is called NoHo Food Truck Collective, there's one in Sylmar called Tasty Tuesdays, etc etc. I mainly focused on North Hollywood since this is hypothetical and it took me months to get off the ground anyways.

Anyways, my concepts are below! I loved working on this one, an organization like this deserves kick-ass branding.

Icons designed by Freepik and distributed by Flaticon

Alicia Rosa