graphic designer + trend consultant

upcycled design

Part of what makes me a designer is my editing eye. I am a self-taught designer, and one of the ways I practiced was redesigning things I saw in my every day life that I knew I could make better. This became more fun as I grew my skill set, and I began this section as a blog dedicated to a new year’s resolution to do one a day. Unfortunately I just didn’t have the time to keep the project going (and blogs are a little outdated at this point, IMO) so they remain as case studies.

Redesign #4 - Ithaca College Poster

Let's start Monday off with a redesign!

One of my old professors at IC started a Facebook group for creatives. I believe it was originally intended for a course he taught (and I took) called Advertising, Copywriting & Art Direction, but eventually more outside people joined and now it's just a great group to ask questions about advertising and to post cool creative stuff.

A few weeks ago another one of my old professors posted an image of a poster for an event on campus.

Let's be honest, he wasn't wrong. No offense to the person who designed this but WOW there is a LOT going on. Besides the obvious, my biggest problem with this poster is all the text. Posters should not have this much text - they're intended to grab your attention and advertise an event, not an essay. 

Usually when I do these redesigns I try to keep the integrity and intent of the original work in tact. However, I also have skills in copywriting and marketing, and I simply could not and would not include all of the text on the redesign of this poster. It would be barbaric. 

Anyways, without further ado, here is the redesign, which is a MASSIVE improvement, in my humble opinion.


Alicia Rosa