graphic designer + trend consultant

upcycled design

Part of what makes me a designer is my editing eye. I am a self-taught designer, and one of the ways I practiced was redesigning things I saw in my every day life that I knew I could make better. This became more fun as I grew my skill set, and I began this section as a blog dedicated to a new year’s resolution to do one a day. Unfortunately I just didn’t have the time to keep the project going (and blogs are a little outdated at this point, IMO) so they remain as case studies.

Redesign #1 - Tres Ranas Menu

When I first started this project I wanted it to be a daily design challenge.

Shockingly enough, I abandoned that plan as soon as I introduced it. 2016 has already been pretty crazy and honestly there aren't enough hours in the day for me to have the mental capacity to design all day at work, and then come home and do it until I go to bed. I love love love graphic design, but ya girl needs a few hours to cook dinner and binge watch Gossip Girl for the 3rd time.

That being said, I'm still doing the challenge. I have quite a few items to redesign saved in my desk, and a folder full of finished products that I've neglected to post.

So starting now, here is Redesign #1

This redesign was the menu that inspired me to start this project in the first place. When I first moved back to LA, my friends were already settled and living in North Hollywood. There's a bunch of rad bars in the area that are walkable distance (amazing in LA) and one of our go-tos quickly became a barrel-shaped bar called The Idle Hour. It literally looks like a barrel on the outside AND on the inside.

So cool, right?


Outside the bar there's always this amazing food truck, Tres Ranas. They sell Mexican food, in typical LA fashion, but it's to die for. The only thing I hated was their dang menu design. Food trucks are supposed to be so trendy but it amazes how ugly some of them are (no offense). Their menu on the side of the truck needed a clean up, so I took it upon myself to give them one.

(Excuse the slightly blurry drunken iPhone pic)

I loved doing this redesign because it was a perfect example of something needing a quick, simple clean up. Nothing fancy needed, just better fonts, pops of color, and something easy to read for the drunken masses leaving the bar at 2AM.

More to come!


Alicia Rosa